TwentyThree is a video marketing platform, and over the course of a long-term collaboration, video became the connective tissue of their entire organisation.
The work spanned the full spectrum of company needs — capturing thought leaders at conferences around the world, producing product videos and webinars, and telling the internal stories that shape culture and attract talent. No two days looked the same, and no single department was untouched.
But beyond the production work, this collaboration ran deeper. Embedded at the center of everything visual — video, photography, and animation — meant working closely across teams and understanding how content actually lives inside an organisation. That meant getting fluent in the platform itself: hosting and organising video libraries, managing users, distributing content, and reading analytics to understand how each piece performed across campaigns and channels.
What stood out most was what the video achieved beyond business results. It built sentiment. It gave the company a voice, a personality, and a sense of shared identity — something that resonated internally just as much as it did with the outside world. For a company whose product is video, that alignment between message and medium was everything.
For any organisation looking for a collaborator who understands video end to end — not just how to shoot it, but how to use it — this is what that looks like in practice.
