Overview

I worked with Katalist to develop a series of videos focused on explaining their platform, communicating their mission, and increasing awareness around maritime decarbonization. The project included multiple interview productions, explainer-style videos combining animation and product visuals, and shorter social media edits. The content was designed to work across their website and social platforms, combining educational content, product communication, and thought leadership storytelling.

‍

‍

Problem

As a company operating in a complex and technical industry, Katalist needed content that could clearly explain their platform and mission while also positioning them as a thought leader within maritime decarbonization. The challenge was to translate complex topics into clear and engaging visual content, while producing material that could both build awareness and support partner growth on their platform.

‍

‍

‍

Solution

We developed a content approach that combined explainer videos, product-focused visuals, and interview-driven thought leadership content featuring both the Katalist team and industry partners. Interviews were filmed and then repurposed into multiple formats for web and social media, creating a flexible content library that could support different communication goals—from awareness and education to partner engagement. The result was a series of videos that helped communicate complex ideas in a clear and accessible way while strengthening Katalist’s voice and presence within the maritime sustainability space.