Overview

Over a longer collaboration with Templafy, I worked closely with the internal teams as an embedded creative resource, supporting a wide range of content initiatives across the company. The work included producing product launch videos, webinar visuals and recordings, social media content, and a variety of micro-interactions and animations used across the website, social channels, and email campaigns. Alongside video production, I also photographed employees across several offices, building a library of portraits and brand imagery that helped give the company’s communications a more human and consistent visual identity.

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Problems

As a fast-growing global SaaS company, Templafy needed a steady flow of high-quality content that could support different parts of the business—from product marketing and events to employer branding and digital campaigns. The challenge was maintaining a cohesive visual identity and storytelling approach across many formats and platforms, while producing content quickly enough to support ongoing launches, campaigns, and internal initiatives.

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Solutions

Working closely with marketing, product, and communications teams, I helped develop and produce a wide range of visual assets that could be used across multiple channels and touchpoints. This included video production, photography, motion graphics, and platform-specific content designed for social media, web, and email distribution. By combining strategic thinking with hands-on production, the collaboration helped establish a consistent visual style while enabling the company to scale its content output across product launches, campaigns, and internal storytelling.

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